Out-of-Home(OOH) Media has been a media category that is often times allocated with leftovers of marketing or media budgets. With investment in this media category increasing in the recent years, OOH Media has become more innovative and dynamic. OOH Media now contributes a significant role in most media plans.
The uniqueness of OOH is its ability to deliver prime time, peak audiences at any time of the day when legions of consumers are in the market surrounded by all ranges of product and services.
With consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, OOH Advertising is the perfect medium to combat such pitfalls and successfully communicate to your target market.
OOHMedia has the following very strong attributes:
♦TOTAL REACH -OOH Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play.
♦ HIGH FREQUENCY - The continuous presence of OOH Advertising produces frequency levels unmatched by any other medium.
♦TARGET POTENTIAL - Not only can you reach mass audiences with OOH Advertising, but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc.
♦ CONSTANT EXPOSURE -24 hours daily over 365 days yearly, OOH generates repeated exposure, delivering your message over and over again
♦ FLEXIBILITY – OOH Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You are location based thus reaching your prime targets where they are
♦ CRITICAL COVERAGE -Outdoor advertising can stand alone as a primary medium or it can be used as part of a creative media mix. It has become an effective way to reach the total population with an emphasis on upscale 25-to-45 year olds and two-income families with high levels of disposable income
♦ STRENGTHENS YOUR MEDIA MIX -Outdoor can enhance your buys in other media. It delivers the young, mobile professional that may slip through the cracks with television. And it can create a strong visual reference for radio
